On the 3rd of February we launched a free tool called De MonsterDebugger. Within 48 hours it had been downloaded for more than 1000 times and got featured on several blogs worldwide, exceeding our expectations enormously. Launching a product isn’t something we do on a regular basis so we would like to share this experience with you today.
Last November Niki Brown (@nebrow) posted an article about her day in logos. Inspired by this post it took me almost two months not to forget to start taking pictures of things I do from the moment I got out of bed and started living (it’s really hard when you are busy doing your daily things).
Our startup has its roots in the graduate project of De Monsters: Paul, Erik & Ferdi (hence the working title PEF). We graduated on the work and research that we did for PEF with an MA in Interaction Design at the Utrecht School for the Arts in the Netherlands. During your graduate year at the Utrecht School for the Arts you get eight months to come up with a project definition, do research for it and show its potential with a prototype. That basically is the briefing, not a whole lot to go on. There are a ton of things you can do if you have eight months to spend on anything of your choosing, but deciding how and what we were going to do with those eight months was quite a challenge for us. In this post we will focus on how we did this.
